Or have we got something completely wrong? This much is clear: the new IKEA advert raises questions. Florian answers them on Facebook.
In a new advert, IKEA Austria, of all places, addresses a question that has so far been completely underexposed in the gay world: where to put the lover? But we don't want to give too much away, but for once we strongly recommend watching the advert.
This much in advance: the furniture store seems to be pursuing a new advertising strategy with this homo advert. The handsome man is also on Facebook, so he's as good as real. His almost aristocratic name: Florian from IKEA. From his profile, we can deduce that Florian is a busy hedonist. His interests include: "Hubert, Susi, Sweden".
Over the coming weeks, he will be telling everyone who clicks "Like" about his life. Will you find out that relationships are just as easy to build as IKEA wardrobes?
(howi)
