Men like you and me, these are the people who have their say in the videos and current adverts of the I KNOW WHAT I DO campaign. Here they talk about their lives with HIV and give an up-close and personal impression. As different as their everyday lives are and as varied as their experiences are, the diagnosis "positive" has not left anyone unscathed. Many of them also report on the stigmatisation and discrimination that accompanied the announcement of their infection.